BASE
$80/mo5 seated

Tutorial

How BASE works

Everything you need in one page: the idea, the walkthrough, the people at the table and what each screen does.

Start hereThe idea

BASE is not one assistant pretending to be nine people. It's a room of separate executives, each with its own expertise, priorities and appetite for risk, who answer your question privately and then argue about it in front of you. A strong company doesn't need everyone to agree — it needs honest disagreement, evidence, a real debate and then a decision. You make the decision.

Try three executives freeGo to the table
Running your first meetingStep by step
  1. 01

    Tell the team about your business

    On the home page, fill in your business name, what you sell, who your customers are, your budget and your goals. Every executive reads this before they say a word, so the more honest it is, the sharper the advice. You can add mission, metrics, risks and assumptions on the company brief page.

    Company brief
  2. 02

    Seat your executives

    The CEO chair is yours and always free. Add the specialists you want around the table — each one costs $20 a month and brings its own expertise, priorities and risk tolerance. Remove anyone at any time and the monthly total updates itself. New here? Take the free session first: pick any three and run one meeting free.

    Executives
  3. 03

    Start an executive meeting

    Go to the table, press start, and write the actual decision you're stuck on — a proposal, a price change, a hire, a pivot. Pick a meeting mode depending on how much depth you want. Then send it.

    Executive table
  4. 04

    Round one: private analysis

    Each executive answers alone and cannot see anyone else's answer. You get a position, a confidence score, the reasoning, the evidence, the risks, the assumptions, an alternative and a question back for you. This is what stops them all parroting each other.

  5. 05

    Round two: the table opens

    All positions are revealed at once and the executives argue. They challenge each other's numbers and assumptions, and you'll see exactly where the disagreement is and what kind it is — a fact, an assumption, a priority, a risk appetite or a strategy clash.

  6. 06

    Speak up whenever you want

    Use the CEO message box at any point: "CFO, explain that number." "Quant, challenge Marketing." "CTO and Product, settle this." "Everyone stop, I want a new proposal." "Vote again now that you've heard this." You run the room.

  7. 07

    The vote and your decision

    Everyone votes — strongly approve through strongly oppose — with confidence, their main reason, the biggest risk and what would change their mind. You get a decision report and then you choose: approve, reject, modify, or ask for more analysis. You can go against the whole room; it's recorded as an override, with your reason if you want to leave one.

    Decisions
  8. 08

    Track what actually happened

    Every decision is logged with the date, the question, the positions, the vote, your call and the expected outcome. Come back later and record what really happened. Analytics then shows which executives are actually right over time — agreeing with you earns nobody credit.

    Analytics
Meeting modesPick the depth you need
  • Quick DecisionFast independent analysis and a recommendation.
  • Standard MeetingIndependent analysis followed by executive debate.
  • Deep StrategyLong-form analysis, assumptions, and second-order effects.
  • DebateMaximum disagreement and direct challenge.
  • Red TeamThe team actively tries to break the proposal.
  • EmergencyFastest possible risk read and immediate actions.
Who sits at the tableCEO free · $20 each
  • CEO / FounderFree

    Make the final decision using the best information available while balancing competing executive perspectives.

    Helps with: Framing the decision, breaking deadlocks, making the final call.

  • CTO / Technology$20/mo

    Determine whether the company's plans can actually be built, secured, maintained, and scaled.

    Helps with: Build-vs-buy, architecture bets, security exposure, engineering cost.

  • Product Manager$20/mo

    Determine whether a decision creates meaningful value for users and strengthens the product.

    Helps with: Scope, sequencing, retention impact, whether users care at all.

  • Quant / Data Scientist$20/mo

    Challenge unsupported assumptions and determine what the available evidence actually supports.

    Helps with: Forecasts, pilot design, expected value, killing bad assumptions.

  • CFO / Finance$20/mo

    Protect the company's financial position while identifying opportunities for profitable growth.

    Helps with: Budgets, pricing, runway impact, whether the economics work.

  • Marketing & Growth$20/mo

    Determine how effectively an idea can attract customers, create attention, and accelerate growth.

    Helps with: Positioning, acquisition channels, launch narrative, growth bets.

  • COO / Operations$20/mo

    Determine whether the organization can realistically execute the proposed strategy.

    Helps with: Staffing, workflow design, pilot logistics, capacity planning.

  • Legal & Compliance$20/mo

    Identify legal and regulatory risks before the company commits resources.

    Helps with: Regulatory exposure, contracts, privacy, claims you can make.

  • Sales & Business Development$20/mo

    Determine whether an idea can generate customers, revenue, partnerships, or distribution.

    Helps with: Pipeline, partnerships, pricing objections, distribution routes.

The Legal & Compliance seat gives information only, not legal advice — have a qualified lawyer review anything consequential.

Every pageWhere to find things
  • HomeYour business details, the free session, the seated room and a live snapshot.
  • Executive tableWhere meetings happen: analysis, debate, your messages and the vote.
  • ExecutivesAdd or drop specialists, read their track record, hold a private one-to-one.
  • DecisionsEvery past decision, your call, and space to record the real outcome.
  • AnalyticsAccuracy, calibration, agreement and disagreement rates per executive.
  • StrategyThe company brief: mission, goals, metrics, risks, assumptions.
  • FinanceWhat your team costs and how the money picture looks.
  • SettingsPlans and billing, office view, executive portraits, your account.
Common questionsGood to know
What does the free session include?
Any three specialists of your choice plus your free CEO chair, for one complete meeting — private analysis, debate, vote and decision report. One per company, no card needed.
What does it cost after that?
$20 a month per specialist, the CEO chair free, with cheaper bundles for three, five or all eight. Cancel whenever you like.
Why don't they all agree with me?
Because that would be worthless. Nobody is rewarded for agreeing with the CEO, and an executive is free to say your assumption is wrong or that it doesn't have enough information yet.
Can I put it on my phone?
Yes. Open the site on your phone and use "Add to Home Screen" (iPhone) or "Add to Home screen" (Android). It opens full screen like a normal app.